Snowy Mountains Magazine is a stylish FREE tourist publication showcasing the best of travelling and living in the iconic Snowy Mountains.

A creative sharp design that is pleasing to the eye, the highest calibre of photography and a balanced blend of advertising and editorial sees this publication sought after by the discerning reader and offering advertisers the best value and awareness for their brand.


Frequency 8 FREE Editions annually
Print Runs Vary from 18,000 – 22,000 depending on month and season.
Readership Over 600,000 annually, estimated at least 4 times the print run plus digital readers.
Distribution Over 250 year round locations – Over 300 winter locations – Sydney 50+ locations, Canberra 62+ locations, Visitors Centres 20+, Extensively across the Snowy Mountains Region.
Format 310mm x 275mm 54gsm with 100gsm cover


Publication schedule On stands Booking deadline Ad Material due
2018 Summer Holiday 26 October 14 September 21 September
2018-19 Summer Edition 14 December 9 November 16 November
2019 Autumn 22 February 18 January 25 January
2019 Snow Holiday 29 March 22 February 1 March
2019 June 24 May 17 April 24 April
2019 July 28 June 24 May 31 May
2019 August 26 July 21 June 28 June
2019 Spring 30 August 26 July 2 August


Over 1.6 million tourists of all ages visit the Snowy Mountains annually, which allows for a vast demographic and readership. The magazine will appeal to tourists as well as local residents, predominately over 30 years of age, both male and female. The magazine content is aimed at the visitor who wants to explore and experience all aspects of life in the Snowy Mountains and is seeking that extra information.


Snowy Mountains Magazine is distributed extensively across the Snowy Mountains region into hotels, motels, cafes, visitor’s centres and key shopping centre locations that have continuous tourist traffic flow.

Outside the region the magazine will be distributed into Canberra (62+ locations 3400 copies), Sydney (45+ locations 2300 copies), Victoria (5+ locations) and over 20 visitors centres. Winter editions will also be sent to select snow retails shops outside of the standard distribution.


Snowy Mountains Magazine offers businesses a platform for advertising goods and services directly to a targeted market. The publication is a valuable resource for visitors and residents seeking information on mountain holiday options, places to stay, dining, events and great local experiences across the Snowy Mountains.

Advertisers benefit from experienced staff who reside in the mountains and understand the region, personalised campaigns, quality photography and first class graphic design from our in-house team.

The magazine’s eight scheduled editions are tailored to suit the market and maximise advertisers reach. With engaging content and stylish high quality production, each issue has a long shelf life and multiple readers.

For all advertising queries please contact Steve Cuff on 0418 620 651 or email



FREE Online Digital Edition can be found here on the Snowy Magazine website via the banner link below.

The current edition is always available online