Snowy Mountains Magazine is a stylish new FREE tourist publication showcasing the best of travelling and living in the iconic Snowy Mountains.

A creative sharp design that is pleasing to the eye, the highest calibre of photography and a balanced blend of advertising and editorial sees this publication sought after by the discerning reader and offering advertisers the best value and awareness for their brand.


Frequency 8 FREE Editions annually
Print Runs Vary from 18,000-22,000 depending on month and season.
Readership Over 600,000 annually, estimated at least 4 times the print run plus digital readers.
Distribution Over 350 locations – Sydney, Canberra, 20+ Visitors Centres, Interstate on snow editions, Extensively across the Snowy Mountains Region.
Format 310mm x 275mm 54gsm with 100gsm cover


Publication schedule On stands Booking deadline Ad Material due
2017 Summer Holiday 20 October 15 September 22 September
2017-18 Summer Edition 15 December 10 November 17 November
2018 Autumn 16 February 5 January 12 January
2018 Snow Holiday 23 March 16 February 23 February
2018 June 1 June 27 April 4 May
2018 July 29 June 25 May 1 June
2018 August 27 July 22 June 29 June
2018 Spring 24 August 20 July 27 July


Over 1.5 million tourists of all ages visit the Snowy Mountains annually, which allows for a vast demographic and readership. The magazine will appeal to tourists as well as local residents, predominately over 30 years of age, both male and female. The magazine content is aimed at the visitor who wants to explore and experience all aspects of life in the Snowy Mountains and is seeking that extra information.


Snowy Mountains Magazine is distributed extensively across the region into hotels, motels, cafes, service stations, visitor’s centres and key shopping centre locations that have continuous tourist traffic flow.

Outside the region the magazine will be distributed into Canberra (60+ locations), Sydney (55+), Victoria (6+) and over 20 visitors centres. Winter editions will also be sent to select snow retails shops in Queensland, Victoria and South Australia.


Snowy Mountains Magazine offers businesses a platform for advertising goods and services directly to a targeted market. Snowy Mountains Magazine is a valuable resource for visitors and residents seeking information on mountain holiday options, places to stay, dining, events and great local experiences across the Snowy Mountains.

Snowy Mountains Magazine advertisers benefit from experienced staff who reside in the mountains and understand the region, personalised campaigns, quality photography and first class graphic design from our in-house team.

The magazine’s eight scheduled editions are tailored to suit the market and maximise advertisers reach. With engaging content and stylish high quality production, each issue has a long shelf life and multiple readers.

For all advertising queries please contact Steve Cuff on 0418 620 651 or email



Our free online digital edition can be found at Snowy Mountains Magazine Online Edition

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