Snowy Mountains Magazine is the region's number 1 most read publication.

A stylish FREE tourist publication, the magazine showcases the best of travelling and living in the iconic Snowy Mountains.

A creative sharp design that is pleasing to the eye, the highest calibre of photography and a balanced blend of advertising and editorial sees this publication sought after by the discerning reader and offering advertisers the greatest reach, best value and awareness for their brand.

AT A GLANCE

Frequency - 7 FREE Editions annually

Print Runs - Vary from 13,000 – 20,000 depending on month and season.

Estimated Readership - Over 360,000 annually, estimated minimum 3 times the print run plus FREE Online Digital Editions.

Distribution

Over 170 winter individual locations – Over 120 summer individual locations including:

Sydney (over 35), Canberra (over 50), Visitors Centres and Extensively across the entire Snowy Mountains Region.

Format - 310mm x 275mm 54gsm with 100gsm cover

Website - snowymagazine.com.au

 

SCHEDULE 

 Publication schedule                  Booking Deadline          Ad Material Due         On Stands  

 

2025 Summer Holiday

 

11 September

 

26 September

 

 24 October

2025-26 Summer Edition4 November18 November

18 December

2026 Autumn16 January22 January

26 February

2026 Snow Holiday/June2 April15 April

14 May

2026 July18 May27 May

25 June

2026 August10 June24 June

30 July

2026 Spring13 July22 July

27 August

OUR READERS

Over 1.6 million tourists of all ages visit the Snowy Mountains annually, which allows for a vast demographic and readership. The magazine will appeal to tourists as well as local residents, predominately over 30 years of age, both male and female.

The magazine content is aimed at visitors and families who want to explore and experience all aspects of life in the Snowy Mountains plus those who are seeking out that extra information.

The launch of our new website in December 2020 has attracted additional readers, extending our reach to even more demographics plus offers travellers to the region an extensive array of information. 

DISTRIBUTION

Snowy Mountains Magazine has the greatest distribution and more readership by far of any local publication. Each edition is distributed extensively across the Snowy Mountains region into hotels, motels, cafes, visitor centres and key shopping centre locations that have continuous tourist traffic flow.

Outside the region the magazine is distributed into Canberra (over 50 locations), Sydney (over 35 locations) and 10 visitor centres. Winter editions will also be sent to select snow retail shops outside of the standard distribution.

Snowy Mountains Magazine offers businesses a platform for advertising goods and services directly to a targeted market.

The publication is a valuable resource for visitors and residents seeking information on mountain holiday options, places to stay, dining, events and great local experiences across the Snowy Mountains.

Advertisers benefit from experienced staff who reside in the mountains, understand tourism across the region and work solely on this publication. We offer personalised campaigns, quality photography for advertisers who require assistance in this area and first class graphic ad design from our in-house team.

The magazine’s seven scheduled editions are tailored to suit the market and maximise advertisers reach. With engaging content and stylish high quality production, each issue has a long shelf life and multiple readers.

For all advertising queries and to request a media kit please contact Steve Cuff.

WEBSITE

Visit the website for news, travel ideas on each town plus to read previous magazine editions online. www.snowymagazine.com.au

DIGITAL EDITION

FREE Online Digital Editions are promoted for every printed edition via a number of channels. They can easily be found here on the Snowy Magazine website.

CONTACT

Advertising and Editorial - Steve Cuff

Phone: 0418 620 651

Email: stevecuff@snowymagazine.com.au

Accounts - Amanda Corbett

Phone 03 5723 0100

Email accounts@snowymagazine.com.au

 

This page was last updated on 17 September 2024