Tourism destination

SUMMER: The Snowy Mountains is a year round destination with Thredbo leading the way with summer mountain biking. PHOTO: Courtesy of Thredbo Resort.

Destination Southern NSW Ltd has just released their first newsletter introducing their new board and new General Manager, Shane O’Leary.
Destination Southern NSW Ltd (DSNSW) was recently formed as one of six new Destination Networks in NSW following a review of Regional Tourism operations in the State. These limited guarantee companies are tasked with accelerating overnight visitor expenditure within their geographic areas to meet the NSW 2020 tourism targets.
Its board is made up of tourism and industry representatives from across the region with a wide range of skills and expertise – but most importantly a passion for the area and helping local businesses maximise opportunities and benefits of increased tourism receipts.
DSNSW’s geographic coverage includes the eight (8) local government areas of Snowy Monaro, Bega Valley, Eurobodalla, Goulburn Mulwaree, Hilltops, Queanbeyan‐Palerang, Upper Lachlan and Yass Valley.
At this point the company has been focusing on company set-up, and should be fully operational by end of June where they will then turn their focus to the business of overnight visitor expenditure growth.
DSNSW will be holding monthly board meetings across the region and will be in contact prior to visiting each location to organise stakeholder meetings and familiarisation of each local area and their key projects.
The new seven member board, all of whom have impressive business backgrounds consists of Chair, Richard Beere and Directors, Susan Everingham, Natalie Godward, Sean Haylan, Roger Lindeman and Wayne Kirkpatrick. Wayne is also current Deputy Chairman and Treasurer of Tourism Snowy Mountains.
General Manager Shane O’Leary was recently employed as Economic Development Manager at Bega Valley Shire Council and prior to that held senior leadership positions including Executive Director Tourism, Events & Sport‐ACT Government and Chief Executive Officer‐Sydney World Masters Game Organising Committee. He has commenced his new role on June 19.


SNOW: The snow is big driver of winter visitation. Pictured Perisher Valley after a snowfall.

Destination Southern NSW Chair Richard Beere said; “We had a very strong pool of talented applicants but the interview panel was very impressed not only by Shane’s skills and experience but also his ability to “take us on the journey” with him as he outlined his approach to the role. He strongly believes in collaboration and negotiation to gain mutual agreement and support and this is also a key value of the Board of DSNSW.”
DSNSW will be based out of headquarters at Merimbula. The initial priorities will be setting up the base office and recruiting the team to be fully operational as soon as possible. This will be quickly followed by the development of a Destination Management Plan which will involve strong stakeholder engagement and involvement across the region.
Minister for Tourism and Major Events Adam Marshall said he was delighted to announce the headquarters for Destination Southern NSW.
“Rural and regional tourism plays an important role in growing the NSW economy, contributing nearly $15 billion in total overnight and day trip expenditure to our State’s economy and directly employing 85,000 people,” Mr Marshall said.

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